Located in Modiin, Israel, Annie Selby Brand Design is recognised as one of the leading and upcoming design studios in Israel. We are experts in our field and our multidisciplinary work encompasses a comprehensive range of applications with an integrated approach to:
BRAND STRATEGY DEVELOPMENT
We assist our clients in developing a comprehensive brand strategy. Brand development is the process of creating and strengthening your professional services brand. This process is vital to the successful development of your brand.
As the “Brand Essence” of your brand is enveloped in your name, it is of utmost importance that the correct name is chosen. Over the last 20 years, we have generated brand names, taglines, descriptors, and corporate brand literature for many of our clients, products and services.
In essence, your product is your face to the world and your direct connection point to the consumer. Accurate market-related design creates a clear and visually impactful product that is recognisable, memorable and aesthetically pleasing. Your brand conveys the brand personality, which combines the naming, identity and structure. Our expertise in this field will help and guide you through this creative process.
A brand’s identity is a combination of visual and auditory components that create recognition, aid in memory encoding and decoding, represent the brand promise, provide the differentiation and create communications synergy. We design new logos and upgrade old ones, with the goal to create a brand personality that resonates with the consumer and builds trust in the brand. The logo should represent the brand in any form, substrate, or application successfully and in a readable manner.
PRINT MARKETING COLLATERAL
With the myriad of information, graphics and concepts that are propelled at us daily, the marketing collateral should speak with “one voice” to the consumer. Without this conformity of communication, the brand becomes fractured and the consumer confused.
The brand should be able to communicate across a wide range of applications with ease in order to support the brand. We use state-of-the-art design techniques and styles to enhance the brand personality and to communicate the brand effectively. This includes printed brochures, flyers, neck tags, shelf-talkers, wobblers, in-store display stands, posters, coupons, indoor and outdoor signage and other forms of communication.
ONLINE BRAND BUILDING
Our custom-made branding allows you a state-of-the-art website that builds and communicates your brand most effectively. The internet provides a powerful tool for building your brand and reinforcing the brand’s unique value proposition. You can tell the brand’s story, identify customers and create the dialogue with them, or collect valuable data. On the Internet, visuals and images matter, and that is why we take the utmost care to produce only the best quality images to capture your “Brand Essence”. Whether an e-commerce site or a smaller corporate site, we offer our clients adaptable solutions to fit their branding needs.