Branding success is simple; the key to any successful brand is the packaging. We have successfully re-branded a South African wine for the UK market, which escalated the sales by 700% in the first 2 weeks. We have seen this time and time again, with all cultures and countries all over the world. The packaging encompasses the “Brand Essence” of your brand, and makes it or breaks it.
Branding across all platforms and markets resonates the same truth. Branding sells, defines and captivates the audience. A brand’s identity is a combination of visual and auditory components that create recognition, aid in memory encoding and decoding, represent the brand promise, provide the differentiation and create communications synergy. Developing a branded product with an outstanding, market-related design, is the essence of any commercial product.
POSITIONING AND DESIGN
Annie Selby Brand Design’s unique methodology in creating successful brands is based on two fundamental elements: strategic positioning and inspirational design. The strategic positioning of the brand combined with the inspirational design that enhances the character of the brand results in a visually appealing and commercially successful brand. Every time.
WE LISTEN TO OUR CLIENTS
We sit with our clients and enquire about their story, the inspiration behind it, the concepts and the motivation that brought them to this place. We define the market, the competition and the vision to establish the core characteristics of their product.
We usually visit the client at their residence in order to get a feeling for the aesthetics. We then give our wealth of market expertise, cultural insights, practical considerations, technical input and art direction. We infuse our ideas with all the elements that the client has given us, internalise them, and then express them in design.
THE DESIGN PROCESS
We start all our ideas with pen and paper. We conceptualise ideas and angles after doing a proper market research regarding the client, the competition, the client’s values and aspirations. This way we get a wealth of ideas instantaneously and can pick and choose or combine the best ones to communicate the brand.
Once we have formed these core ideas, we will execute them digitally and refine them until we have achieved a design solution that concurs with the consumer. We position the brand opposite the consumer’s lifestyle, culture, beliefs, aspirations and answer all the requirements of the brand in the eye of the consumer. This way, we create lasting brands that endure through time and become leading brands.